FREE self-starter program

AND COMMUNITY

Your diy income insurance system

Self-Starter helps you turn your expertise into an AI-powered income stream!

$297 FREE!

FREE FOR YOU!!

New Content Added Weekly!!

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Our Vision:

upgrade human potential in the age of intelligent machines.

Our Mission:

To give back everything we’ve learned about building and scaling ventures of every size, using AI to amplify human intelligence, not replace it.

Our Flagship Brand:

"You to the Power of Two (YOU²)" empowers individuals, creators, and enterprises to grow exponentially.

Our Way of Giving Back:

AI is changing the rules of work, and we believe knowledge should be shared, not gated.

Self-Starter is our way of giving back: a free learning community built to help you grow, create, and thrive in the age of intelligent machines.

Each week, you’ll get new trainings, tools, and resources drawn from everything we’ve learned building and scaling ventures of every size. You’ll learn how to use AI to amplify your intelligence, not replace it — turning your ideas and expertise into real opportunities.

What You’ll Get This Week

Replay Hub: Access Joseph’s frameworks anytime you need to refresh or catch up.
Pivot Starter Kit™: 8 ready-to-use tools to help you spot opportunities and make smart AI moves.
Master the Pivot Ebook
Listening Blueprint
Momentum Bank
Stakeholder Map
The Open Method
Vision Board
Creator Gaming Funding Playbook
Layoff to Launch Calendar
Daily Boost Lessons™: Quick wins delivered on TikTok, LinkedIn, and Instagram.
Reset Masterclass 1 – How to Uncover What Fuels You and What You’re Good At
Reset Masterclass 2 – How to Know if What Fuels You Fits AI
Reset Masterclass 3 – How to Know if People Want What You Can Offer
Build Masterclass 4 – How to Choose and Validate Your Idea
Build Masterclass 5 – How to Package and Prototype Your Product
Build Masterclass 6 – How to Price, Position, and Launch to Sell
Thrive Masterclass 7 – Automate Your Marketing & Growth
Thrive Masterclass 8 – Automate Product Delivery & Finances
Thrive Masterclass 9 – Automate Customer Care & Improvement

What You’ll Be Able to Do

Identify what you do best — and see how AI can amplify it.
Turn your strengths into a product or service that customers will pay for.
Validate your idea before you spend months building the wrong thing.
Walk away with a working business idea, packaged and ready to take to market.

Testimonials

What Global Leaders Are Saying

Inspired by the book that started it all. These testimonials celebrate the ideas in You to the Power of Two.

The digital you is coming fast and it's called Identic AI... More than that, it presents a compelling blueprint for a more human-centered future.

-John Chambers, Former CEO Cisco

It's time to put AI to work for people! This is a fantastic resource for every leader committed to shaping a digital future rooted in human identity, responsibility, and dignity.

-Bill McDermott, CEO ServiceNow

A compelling and urgent guide to the most important transformation of our time: the rise of personal AI. The authors succeed in reimaging human potential in this age of intelligent digital identity, blending optimism with a necessary call for responsible innovation. A must-read for any leader who seeks to shape the future.